Tales of Corporate Communications Solutions
Creative Problem‑Solving Example: Organizational Wins Playlist (June 2025)
Challenge
Our organization needed a six‑month recap that highlighted key wins across every team. The update was scheduled for an upcoming All‑Hands, but leaders were slammed and couldn’t provide their inputs ahead of time. To make things trickier, the final data wouldn’t land until right before publication, which meant the usual content‑gathering process wasn’t going to work.
Approach
I pulled together the most current information we had, including last quarter’s reports and a few early updates. Using Copilot, I looked for themes across team achievements and matched each team’s progress with a song that captured their momentum or milestone.
I wrote short, flexible explanations for each pick and built the content so it could be updated quickly once the final numbers came in. To make the whole thing more engaging, I partnered with our design team to create custom album‑style artwork, built a Spotify playlist, and added a QR code to the album cover so people could access it during the All‑Hands.
Outcome
The final piece included a unique “album” for each team and an organization‑wide playlist that brought a fun, cohesive energy to the meeting. After the quarter officially closed, leaders walked through their wins and revealed their songs live.
With choices like “Don’t Stop Believin’,” “Roar,” and the 1957 classic “You Can Make It If You Try,” the presentation landed with humor, enthusiasm, and a shared sense of momentum. It turned a tight‑timeline challenge into a memorable moment that celebrated the work and helped everyone feel connected.
Dear reader, I'm building out the story for each of my projects below using the STAR method. Please come back soon for more tales of corporate communications.
S — Situation: Give context in one or two sentences. What was happening? Why did it matter?
T — Task: Define your responsibility or the challenge you needed to solve. What were you accountable for?
A — Action: Explain exactly what you did — not the team, not the department, you. This is the longest section. Amazon wants specifics, mechanisms, and decision‑making.
R — Result: Share the outcome with clarity and measurable impact when possible. What changed because of your actions?
Building the Microsoft Stores Minecraft Workshop
I led the end‑to‑end development of the Microsoft Stores Minecraft workshop for Girl Scouts, combining marketing communications, instructional design, and program management to create a scalable learning experience used across ~73 stores.
From writing the workshop content to building the facilitator guide and event playbook, I shaped a program that made technical learning feel accessible and hands‑on.
Learn more about how I built it, why it mattered, and what it took to make it work at scale.
Marketing Communications
Instructional Design
Program Management
Workshop Event Guide
Website Content
I write for personal, professional and industry websites. From creating or overhauling public sites to managing internal, SharePoint sites I'm careful to remain aligned with the needs of the website owner.
Content management requires constant vigilance; tracking market terminology, trends and the socio-political landscape.
I write to audiences differently and take several factors into consideration. Am I trying to educate, sell, inform or something else? Do I need a call-to-action and deadline, or is the messaging evergreen? How functional is the user interface and how accessible is the website developer?
Writing and program management are customer service roles and I approach both with creativity and candor.
Newsletters
Creative, insightful marketing content is crucial to convincing an audience that they need to take a training, attend an event, or catch up on Readiness.
I write hundreds of articles a year and while they can't all contain explosive, mind-blowing insight, I try to make them unique. If you don't even want to read a product description, are you going to buy the product? I wouldn't.
Online Training Storyboard
In the Learning and Readiness world, sellers are bombarded with product updates, buyouts and mergers, corporate priority changes, security upgrades and more.
I usually manage short videos or a series of recorded trainings, so I was excited to have an opportunity to create an end-to-end online training with an existing user interface.
While the standard UI functioned properly, to make the training more user friendly, I made the following adjustments.
Eliminated redundant instructions and steps
Added images and clarified visual indicators
Allowed users to download and save important resources
Awards Programs
From designing awards and recognition programs, and creating the nomination and decision process with leadership, to editing and summarizing nomination stories, I’ve done it all.
Embedding recognition, whether resulting in a monetary award, or just a team-wide celebration of an accomplishment is key to creating and sustaining a corporate culture of appreciation.
Role: Senior Project Manager
Role: Marketing Manager
HPC in a Box
Role: Event Marketing Manager
At a big corporation, where everyone has their own way of creating and sharing Readiness, there can be too much content with old data and targeting that doesn't accurately map to the initiative, role, or region.
As a Senior Project Manager at Microsoft, I worked with a colleague to gather and update all content for a High Power Computing (HPC), then presented it as a "training-in-a-box."
Anything a seller would need to know about the product was packaged efficiently and clearly with the following:
Pitch Decks according to industry
Action checklists
Technical decks and materials
Visit the page if it’s still live. (Microsoft Employee/ Vendor access only)
Webinar Trainings
Azure DevOps
Role: Marketing Manager
Microsoft leverages multiple video platforms, both internally and publicly. Recording trainings or quick 7-minute videos is one of, if not the quickest way to get new information to a broad audience.
I facilitated the creation of these videos, from scheduling subject matter experts, to editing closed-captioning and marketing the final product.
Watch the video featuring my direct manager. As of April 2026, it has over 11K views.
I was hired onto a website publishing team after a recent reorganization. While learning the publishing process, I streamlined steps to improve functionality, increase upper management visibility and train newhires.
Corporate Event Management: Cloud Architect Boot Camp
Every quarter for 3 years, my team coordinated a boot camp for Azure sellers. With 600 attendees, 60+ speakers and 100 session proctors, the event was always an endeavor.
I simplified a complicated schedule, managed speaker attendance and their presentations and wrangled proctors.
Social Media
I’ve written across social platforms, industries, audiences, and formats, from C‑suite communications to small‑business storytelling, nonprofit messaging, and my own creative work. Crafting original, engaging content is a challenge I genuinely enjoy, especially when it means reaching the right audience with the right message at the right moment.
