SIMPLE, BUT SIGNIFICANT: THANKSGIVING MESSAGE OF GRATITUDE
Inclusive Communications • Executive Ghostwriting • Creative Direction • Leadership Communications
CHALLENGE
Develop an executive message for Thanksgiving on a condensed timeline during one of the busiest periods of the fiscal year. The communication needed to resonate with a global team, many of whom did not celebrate the U.S. holiday, while still acknowledging the season in a way that felt authentic and inclusive. Rather than centering the message on Thanksgiving itself, the challenge was to create a communication that focused on gratitude as a universal theme.
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ACTION
I owned the project from concept through execution. Rather than writing a traditional Thanksgiving message, I reframed the communication around the idea of being grateful—recognizing the contributions of teammates, customers, and partners regardless of where they lived or how they celebrated the season.
Using my understanding of the executive's voice, I ghostwrote the message, selected original photography from a recent team event, and directed the overall creative approach to reinforce a warm, personal tone. I coordinated stakeholder reviews, incorporated feedback, and prepared the final communication for executive approval and publication.
RESULT
The final communication successfully balanced executive messaging with an inclusive, globally relevant theme that resonated across a diverse organization. By focusing on gratitude instead of the holiday itself, the message acknowledged an important seasonal moment without centering it on a single culture or tradition, resulting in a communication that felt authentic, thoughtful, and representative of the entire team.