Mask Selection Digital Tool
My role on this project:
I worked as a copywriter and photographer on a small team selected from the University of Washington Communication Leadership Program. I developed the social media messaging and worked with the Public Works team at the Department of L&I to make sure it hit the mark.
Our objectives were:
Posts were shared on L&I's Twitter, Facebook and LinkedIn, then re-shared and boosted across agencies and stakeholders throughout the United States.
Fun Facts about this project:
Non-profit, Restart Partners helped the Washington State Department of Labor & Industries (L&I) redesign and promote their Mask Selection eTool as well as get the word out on social media about their Agricultural COVID-19 Requirements Training Tool Kit.
These tools help businesses in the agricultural and non-agricultural sectors make informed choices about whether to use a cloth face cover, mask, or respirator based on COVID-19 transmission risk. In partnership with Block by Block Creative, my team conducted usability testing and updated the tool’s user interface in English and Spanish.