Creative Portfolio

Video coming soon.

Career Foundation
At Microsoft, contracting has allowed me to move across teams, build new skill sets, and support organizations in increasingly strategic ways. I began my career as an Executive Administrator and quickly realized that the most creative and impactful work required deeper expertise, which led me to pursue in‑role learning and ultimately earn a Master’s in Communication.

Evolving Expertise
Over the years, I’ve supported a wide range of sales and marketing organizations, expanding my portfolio across internal communications, program management, employee experience, and Chief of Staff–aligned responsibilities. With this foundation, I’m now focused on stepping into a Chief of Staff role within a technology company, ideally one that is dynamic, entrepreneurial, and energized by new ideas.

Streamlined Introduction
To streamline the process as I move toward my next milestone, I’ve pre-recorded an on-demand "interview" that offers a clear sense of my capabilities, interests, and working style. It’s designed to give you an early look at who I am and reduce the back‑and‑forth typically required in early conversations.

Experience

Meta | Reality Labs (2025- 2026)
Technical Program Manager | Communications

Led the creation and governance of the team’s knowledge infrastructure, building document repositories, auditing shared drives, establishing naming conventions, and implementing archival and review processes to ensure long‑term content integrity.
Designed and maintained internal sites, wikis, and G‑sites, partnering with key stakeholders to manage documentation and streamline access to critical information.
Supported large‑scale events and symposiums, providing presentation development, speaker preparation, and end‑to‑end logistics.
Developed unified communication systems, including crisis communications, recurring newsletters, executive review materials, and standardized templates that elevated consistency across the organization.
Coordinated high‑visibility demo communications for senior leaders, trained researchers on communication best practices, and strengthened leadership alignment through clear processes and thoughtfully crafted content.

Role ended as part of a large, company‑wide restructuring at Meta.

Microsoft | (2014- 2026)

Global Customer Experience (2023- 2026)
Chief of Staff | Communications

Led strategic communications for the Global Customer Experience (GCX) organization, developing clear, compelling narratives that simplified complex CX strategies and amplified organizational priorities.
Created executive‑ready content including newsletters, highlight reels, year‑end recaps, offsite materials, and messaging for XLT, QBRs, EBC briefings, and field communications, ensuring accuracy, clarity, and alignment with leadership goals.
Wrote and produced communications for Employee Experience and Culture, the Give Campaign, Learning & Development, and major events and offsites, tailoring messaging to diverse audiences across the organization.
Owned content strategy and editorial planning, managing workbacks, production timelines, and cross‑functional coordination to deliver cohesive, audience‑appropriate communications across multiple channels.
Designed visual and multimedia assets including graphics, icons, scripts, and storytelling packages for events, offsites, and culture‑activation initiatives, while maintaining high standards for formatting, layout, and UX.
Partnered closely with the Chief of Staff, LT, and comms teams to align messaging, streamline workflows, and build repeatable communication frameworks that improved quality, consistency, and operational efficiency across GCX.

Left the role to broaden my experience beyond Microsoft.
Please visit LinkedIn.com/alyssahagen to see all my Microsoft roles between 2014 and 2026,

Valve Corporation (2012- 2013)
Public Relations, Events & Community Manager

Supported Valve’s public‑facing presence by coordinating partner, press, and community engagements, ensuring every interaction reflected the company’s culture, brand, and creative standards.
Managed PR‑aligned communications including announcements, partner updates, event briefs, and external inquiries, maintaining clarity, accuracy, and alignment with Valve’s voice.
Led community management efforts by responding to high‑volume daily inquiries, providing timely, thoughtful support, and maintaining strong relationships with players, partners, and fans.
Planned and executed on‑site and virtual events such as partner visits, product demos, media days, developer meetups, and internal celebrations, overseeing logistics, hospitality, and cross‑team coordination.
Developed visual and written materials for events and communications, including scripts, talking points, run‑of‑show documents, and branded assets that supported high‑visibility interactions.
Collaborated with teams across the studio to streamline workflows, anticipate needs, and ensure seamless execution of public‑facing and internal engagements.

Fulfilled 1-year contract.

For more career details, please visit LinkedIn/AlyssaHagen

Consulting

Opening Day at Trillium Nursery Farm

Trillium Nursery Farm
Business Development & Digital Marketing

Built the business from the ground up, creating the full brand identity, positioning, voice, and storytelling that define Trillium Nursery Farm’s presence across landscape design, nursery services, and event offerings.
Developed all customer‑facing content, including the website’s narrative framework, service descriptions, wedding and event positioning, and the farm’s signature Pacific Northwest–inspired tone.
Designed and launched the complete digital experience, shaping UX flow, visual direction, and messaging that highlight the farm’s 60‑year legacy, on‑site nursery, and expansive venue spaces.
Created marketing campaigns and product narratives that showcased landscape design services, nursery inventory, wedding packages, and corporate event offerings, driving early awareness and community engagement.
Partnered closely with the founders to define business goals, refine service lines, and build scalable processes for digital communication, customer inquiries, and long‑term growth.

www.trilliumnurseryfarm.com

Original content included masking and photographing Seattle’s famous “Waiting for the Interurban” statues.

Washington State Department of Labor & Industries
Copywriting, Content Strategy & Public‑Health Communications

Served as the lead English‑language copywriter on a multidisciplinary University of Washington Communication Leadership team supporting the redesign and rollout of L&I’s Mask Selection web app, a tool helping workers identify the correct mask for their job tasks during COVID‑19.
Developed all public‑facing content, including the app’s instructional language, campaign messaging, and bilingual (English and Spanish) social media posts, ensuring clarity, accuracy, and accessibility for diverse worker audiences across Washington State.
Acted as the team’s primary linguistic and editorial conduit, translating complex safety guidance into concise, easy‑to‑understand narratives that met government communication standards and resonated with frontline workers.
Created original photography and visual concepts to strengthen campaign visibility, including a widely shared image of Seattle’s “Waiting for the Interurban” statues wearing masks during a time when no stock imagery of masked professionals existed.

Learn more about this project. | See Kudos to read about the awards earned.

Photo shoot on Bainbridge Island

Seacharrones
Digital Marketing Manager | Writing Samples

Selected through the University of Washington’s Communication Leadership graduate program for a 10‑week product marketing engagement supporting Blue Dot Kitchen’s launch of Seacharrones, a new‑to‑market regenerative kelp snack.
Developed the full digital marketing strategy, including content planning, copywriting, video concepts, photography, and social media management for the Seacharrones brand.
Translated complex marine science, sustainability research, and sea‑farming practices into clear, engaging storytelling that highlighted the environmental benefits of kelp and the mission behind Blue Dot Sea Farm.
Created website and campaign content that introduced Seacharrones’ organic, vegan, nutrient‑rich kelp puffs to consumers, emphasizing flavor, fun, and purpose‑driven snacking.
Collaborated closely with the founders to understand the product’s scientific significance, refine brand messaging, and ensure all digital content aligned with the company’s core value of restoring ocean health.
Recognized by the Blue Dot Kitchen team for creativity, adaptability, and strong problem‑solving, contributing meaningfully to the brand’s early digital presence.

www.seacharrones.com

Need a Creative consultant for your small business or start-up? Learn more about my process.

Creative Side-Projects

Videos

Watch chicks hatch from a classroom incubator and make their classroom debut. (3 minutes)
6.7K views

St. Thomas School
Educational Video Production, Science Communication & Classroom Experience Design

Produced an engaging educational video that guided kindergarten students through the full 21‑day process of hatching chicks from an incubator, blending clear storytelling with approachable science education.
Led all creative development, including scripting, filming, editing, and post‑production in Adobe Premiere Pro, applying and refining video‑production skills first developed in graduate school.
Collaborated with teachers to source fertilized eggs, coordinate timing with classroom incubators, and ensure the content aligned with curriculum goals and student readiness.
Created a companion, fully editable classroom presentation that educators can download and customize, extending the project’s usefulness beyond a single season.
Built a repeatable learning experience that lived on for years: after initially teaching the workshop myself, my daughter used the materials I created to lead the chick‑hatching lesson each spring, becoming the school’s go‑to “chick expert” and continuing the tradition with confidence and enthusiasm.
Brought warmth, curiosity, and accessibility to a beloved school ritual, helping young learners experience the excitement of life emerging right before their eyes.

Learn how to make a delicious, kid-sized breakfast. (3 minutes)

Dutch Babies: Just for Kids
Video Production, Creative Direction & Kid‑Friendly Storytelling

Wrote, filmed, and edited a playful “how‑to” cooking video designed specifically for young viewers, featuring my daughter as the on‑camera host and chef.
Used Adobe Premiere Pro to shape a lighthearted narrative that teaches kids how to make single‑serve Dutch Babies, incorporating humorous cutaways, visual gags, and real‑time reactions to keep the pacing fun and engaging.
Crafted a kid‑friendly script and storyline that balanced clear instruction with personality — including scenes showing what my daughter did while waiting for the Dutch Babies to bake, adding charm and relatability for young audiences.
Directed all on‑set production, from shot planning to audio capture to performance coaching, ensuring the video felt natural, confident, and accessible for children learning to cook.
Delivered a polished, easy‑to‑follow tutorial that blends education and entertainment, demonstrating my ability to create compelling video content for families, classrooms, and beginner‑level audiences.

Watch this documentary capturing the final moments before a 40‑year career comes to a close in the midst of the COVID‑19 pandemic. (4 minutes)

King County Metro Transit
Documentary‑Style Video Storytelling, Editing & Human‑Centered Narrative

Created a short documentary for a graduate‑level Video Storytelling course, capturing my dad’s final days on the job as a King County Metro Transit Base Chief after 40 years of service.
Filmed and edited the piece during the earliest months of COVID‑19, when misinformation, fear, and rapidly changing policies shaped daily life. Used storytelling to humanize the experience of frontline public‑sector workers navigating unprecedented uncertainty.
Blended levity and gravity through intentional creative choices: light, humorous moments to balance the heaviness of the situation, paired with slow piano music and quiet pacing to underscore the emotional weight of retirement during a global crisis.
Crafted a narrative that highlighted both personal and systemic realities, including the impact of using PTO to “stay home and stay healthy,” and the broader context of union grievances and delayed county responses.
Directed all production, from interview setup to b‑roll capture to final edit in Adobe Premiere Pro, demonstrating versatility in documentary framing, emotional tone‑setting, and visual storytelling.
Delivered a thoughtful, intimate portrait of a career milestone unfolding in extraordinary circumstances, showing how “life goes on” even in the midst of collective uncertainty.

Audio Storytelling

Listen to the podcast: A Legacy of Builders on SoundCloud. (8 minutes)

Graduate Capstone Project | A Legacy of Builders

Created a narrative podcast as the capstone for my Master of Communication in Digital Media program, exploring my family’s multigenerational connection to building and how that legacy shaped my response to the chaos of COVID lockdown. Developed the concept, script, and story structure, blending themes of resilience, creativity, and the instinct to make something tangible during a period of uncertainty.
Recorded all audio on an iPhone and completed editing, mixing, and production in Adobe Premiere Pro, applying techniques learned in the Audio Storytelling course.
Captured the realities of remote school, pandemic layoffs, shifting family dynamics, and the physical impulse to start digging and build a backyard greenhouse as a grounding act.
Delivered a fully produced, instructor‑reviewed audio piece that demonstrated narrative craft, technical proficiency, and the ability to translate personal experience into a compelling, audience‑ready story.

Listen to the audio postcard: Winter at Snoqualmie Falls on SoundCloud. (1 minute)

Audio Storytelling Project | Winter at Snoqualmie Falls

Produced a narrated audio postcard capturing the atmosphere of Snoqualmie Falls during winter, created as part of my graduate coursework in Audio Storytelling.
Developed the concept, script, and narrative arc to convey the experience of visiting the falls when they are completely obscured by rain clouds, focusing on sound as the primary storytelling element.
Recorded natural ambience on location and layered narration to create an immersive sense of place, emphasizing the contrast between the unseen waterfall and the powerful audio environment surrounding it.
Edited and mixed the final piece using techniques learned in the program, delivering a concise, sensory‑rich audio vignette designed to transport listeners directly to the overlook.