Projects
Microsoft Store- Girl Scout WorkshopAs a Marketing Manager for Microsoft stores, I created several scout workshops with the purpose of helping kids become familiar with Microsoft products and services, while providing a learning experience for merit a badge.
Microsoft Store- Girl Scout Computer Expert Workshop Before creating my workshops, I gathered data from Microsoft Stores across the United States. I noticed a disparity between the types of workshops offered to boys versus girls. Boy Scout workshops were focused on hard skills such as programming, while girls were offered learning opportunities around soft skills, like being a good friend. Rather than flip the script entirely, I wrote all my workshops to include non-gender specific instructions. Participant and train-the-trainer materials were open to all. Some stores preferred to run workshops for boys and girls separately, but to keep participation high and accessible, barriers to entry were eliminated. As a third generation Girl Scout, and parent/troop leader, managing a marketing program that reaches tens of thousands of students annually was an opportunity I value greatly. |
HPC in a BoxAt a big corporation, where everyone has their own way of creating and sharing Readiness, there can be too much content with old data and targeting that doesn't accurately map to the initiative, role, or region.
As a Senior Project Manager at Microsoft, I worked with a colleague to gather and update all content for a High Power Computing (HPC), then presented it as a "training-in-a-box." Anything a seller would need to know about the product was packaged efficiently and clearly with the following:
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Microsoft leverages multiple video platforms, both internally and publicly. Recording trainings or quick 7-minute videos is one of, if not the quickest way to get new information to a broad audience. I facilitated the creation of these videos, from scheduling subject matter experts, to editing closed-captioning and marketing the final product.
Check out the video above for a glimpse of the final product. |
Alyssa, your efficiency makes me weep. -Chet Faliszek VALVE
You're a Swiss army knife. -Ann Mamallo Roesener Microsoft Do you work here? -Home Depot, Dunn Lumber & Grey Barn Nursery customers |
Azure DevOpsI was hired onto a website publishing team after a recent reorganization. While learning the publishing process, I streamlined steps to improve functionality, increase upper management visibility and train newhires.
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Cloud Architect Boot CampEvery quarter for 3 years, my team coordinated a boot camp for Azure sellers. With 600 attendees, 60+ speakers and 100 session proctors, the event was always an endeavor.
I simplified a complicated schedule, managed speaker attendance and their presentations and wrangled proctors. |
Website Content
I write for personal, professional and industry websites. From creating or overhauling public sites to managing internal, Sharepoint sites I'm careful to remain aligned with the needs of the website owner. Content management requires constant vigilance; tracking market terminology, trends and the socio-political landscape.
I write to audiences differently and take several factors into consideration. Am I trying to educate, sell, inform or something else? Do I need a call-to-action and deadline, or is the messaging evergreen? How functional is the user interface and how accessible is the website developer?
Writing and program management are customer service roles and I approach both with creativity and candor.
I write to audiences differently and take several factors into consideration. Am I trying to educate, sell, inform or something else? Do I need a call-to-action and deadline, or is the messaging evergreen? How functional is the user interface and how accessible is the website developer?
Writing and program management are customer service roles and I approach both with creativity and candor.
Online Training Storyboard
In the Learning and Readiness world, sellers are bombarded with product updates, buyouts and mergers, corporate priority changes, security upgrades and more.
I usually manage short videos or a series of recorded trainings, so I was excited to have an opportunity to create an end-to-end online training with an existing user interface.
While the standard UI functioned properly, to make the training more user friendly, I made the following adjustments.
I usually manage short videos or a series of recorded trainings, so I was excited to have an opportunity to create an end-to-end online training with an existing user interface.
While the standard UI functioned properly, to make the training more user friendly, I made the following adjustments.
- Eliminated redundant instructions and steps
- Added images and clarified visual indicators
- Allowed users to download and save important resources
Communications Writing Samples
Creative, insightful marketing content is crucial to convincing an audience that they need to take a training, attend an event, or catch up on Readiness.
I write hundreds of articles a year and while they can't all contain explosive, mind-blowing insight, I try to make them unique. If you don't even want to read a product description, are you going to buy the product? I wouldn't.
I write hundreds of articles a year and while they can't all contain explosive, mind-blowing insight, I try to make them unique. If you don't even want to read a product description, are you going to buy the product? I wouldn't.